A predictable flow
of patient enquiries
A predictable
flow of patient enquiries
A predictable flow
of patient enquiries
Targeted Meta (Facebook & Instagram) campaigns designed to generate qualified enquiries for dental practices, with clear costs, full visibility and measurable results.
Targeted Meta (Facebook & Instagram) campaigns designed to generate qualified enquiries for dental practices, with clear costs, full visibility and measurable results.
Targeted Meta (Facebook & Instagram) campaigns designed to generate qualified enquiries for dental practices, with clear costs, full visibility and measurable results.
Two ways to work with us
Two ways to work with us
Two ways to work with us
Retainer Model
A fixed monthly fee covering, campaign setup, management and reporting. Ideal for practices that want predictable costs and steady growth.
Retainer Model
A fixed monthly fee covering, campaign setup, management and reporting. Ideal for practices that want predictable costs and steady growth.
Retainer Model
A fixed monthly fee covering, campaign setup, management and reporting. Ideal for practices that want predictable costs and steady growth.
Performance Model
A lower monthly management fee plus a cost per qualifed lead. Flexible and outcome driven for practices that prefer to pay based on results.
Performance Model
A lower monthly management fee plus a cost per qualifed lead. Flexible and outcome driven for practices that prefer to pay based on results.
Performance Model
A lower monthly management fee plus a cost per qualifed lead. Flexible and outcome driven for practices that prefer to pay based on results.
Both options include CRM access, lead alerts and basic automation level
Both options include CRM access, lead alerts and basic automation level
Both options include CRM access, lead alerts and basic automation level
What we mean by lead generation
What we mean by lead generation
What we mean by lead generation
We will deliver a steady flow of genuine patient enquiries for your practice through targeted paid social campaigns.
We will deliver a steady flow of genuine patient enquiries for your practice through targeted paid social campaigns.
We will deliver a steady flow of genuine patient enquiries for your practice through targeted paid social campaigns.
These are real people actively interested in your treatments, not cold lists or bought data. We focus on quality, consistency and clear visibility so your team can convert interest into consultations and patients.
These are real people actively interested in your treatments, not cold lists or bought data. We focus on quality, consistency and clear visibility so your team can convert interest into consultations and patients.
These are real people actively interested in your treatments, not cold lists or bought data. We focus on quality, consistency and clear visibility so your team can convert interest into consultations and patients.
Retainer Model
Retainer Model
Retainer Model
• Fixed monthly fee
One clear monthly rate no matter the numbers of leads.
One clear monthly rate no matter the numbers of leads.
One clear monthly rate no matter the numbers of leads.
• Guaranteed lead volume
A minimum number of qualified enquiries each month, agreed upfront.
A minimum number of qualified enquiries each month, agreed upfront.
A minimum number of qualified enquiries each month, agreed upfront.
• Month to month flexibility
No long contract. Stay because it works, not because you’re locked in.
No long contract. Stay because it works, not because you’re locked in.
No long contract. Stay because it works, not because you’re locked in.
• CRM included or integrate yours
Plug into your existing CRM, or use our HighLevel setup for tracking and follow up.
Plug into your existing CRM, or use our HighLevel setup for tracking and follow up.
Plug into your existing CRM, or use our HighLevel setup for tracking and follow up.
Performace Model
Performace Model
Performace Model
• Performance based pricing
A management fee plus a cost per qualified lead.
A management fee plus a cost per qualified lead.
A management fee plus a cost per qualified lead.
• Pay for qualified enquiries
Leads billed based on agreed quality criteria.
Leads billed based on agreed quality criteria.
Leads billed based on agreed quality criteria.
• Scale with demand
Spend flexes based on performance, seasonality and market demand.
Spend flexes based on performance, seasonality and market demand.
Spend flexes based on performance, seasonality and market demand.
• CRM included or integrate yours
Plug into your existing CRM, or use our HighLevel setup for tracking and follow up.
Plug into your existing CRM, or use our HighLevel setup for tracking and follow up.
Plug into your existing CRM, or use our HighLevel setup for tracking and follow up.
How our paid social campaigns work
How our paid social campaigns work
How our paid social campaigns work
01
01
01
Define goals and lead criteria
Define goals and lead criteria
Define goals and lead criteria
We agree the campaign focus, target area and what counts as a qualified lead before anything goes live.
We agree the campaign focus, target area and what counts as a qualified lead before anything goes live.
We agree the campaign focus, target area and what counts as a qualified lead before anything goes live.
02
02
02
Build the creative
Build the creative
Build the creative
We develop ad visuals and copy aligned to your brand, treatment offering and audience.
We develop ad visuals and copy aligned to your brand, treatment offering and audience.
We develop ad visuals and copy aligned to your brand, treatment offering and audience.
03
03
03
Launch the ads
Launch the ads
Launch the ads
Campaigns are launched on Meta with tailored targeting and controled budgets.
Campaigns are launched on Meta with tailored targeting and controled budgets.
Campaigns are launched on Meta with tailored targeting and controled budgets.
04
04
04
Test and learn
Test and learn
Test and learn
We run a learning phase, typically over three months, to test creative, audiences and messaging refinements.
We run a learning phase, typically over three months, to test creative, audiences and messaging refinements.
We run a learning phase, typically over three months, to test creative, audiences and messaging refinements.
Ad creative examples
Ad creative examples
Ad creative examples
Creatives designed to engage, build interest and capture new patient enquiries
Creatives designed to engage, build interest and capture new patient enquiries
Creatives designed to engage, build interest and capture new patient enquiries
How our ad creatives work
How our ad creatives work
How our ad creatives work
Creatives designed to engage, build interest and capture new patient enquiries
Creatives designed to engage, build interest and capture new patient enquiries
Creatives designed to engage, build interest and capture new patient enquiries
Built for performance
Built for performance
Built for performance
Each creative is designed with hooks, pacing and messaging that align with platform best practice and lead generation goals.
Each creative is designed with hooks, pacing and messaging that align with platform best practice and lead generation goals.
Each creative is designed with hooks, pacing and messaging that align with platform best practice and lead generation goals.
Lead Volume
and Budget Expectation
Lead Volume
and Budget Expectation
Lead Volume
and Budget Expectation
Most campaigns run on a starting budget of £20 - £25 per day, billed separately. This typically generates around 50 - 60 qualified leads per month per campaign, depending on location, treatment, and creative.
Lead volume can vary seasonally. Our focus is on consistency and optimisation over time, not short-term spikes.
Most campaigns run on a starting budget of £20 - £25 per day, billed separately. This typically generates around 50 - 60 qualified leads per month per campaign, depending on location, treatment, and creative.
Lead volume can vary seasonally. Our focus is on consistency and optimisation over time, not short-term spikes.
Most campaigns run on a starting budget of £20 - £25 per day, billed separately. This typically generates around 50 - 60 qualified leads per month per campaign, depending on location, treatment, and creative.
Lead volume can vary seasonally. Our focus is on consistency and optimisation over time, not short-term spikes.
Real Results
Real Results
Real Results
Real Results
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Dr Sandra, Marylebone
“The leads have been highly targeted and have genuinely helped me grow the business. Since we started working together just over a year ago, we have enrolled more than 160 paid clients. The impact has been very real, generating £27k in December and on track for around £28k in January. It has been a really positive partnership.”
DentalFX, Glasgow
Over a two-month period, a £2.7k ad spend resulted in over £14k in confirmed aligner treatment value. Four SureSmile cases progressed into treatment, delivering a return on ad spend of 5.2x. It has been a clear, measurable example of how targeted campaigns can translate into real treatment uptake.
Dakatra, London
“Since the start of January 2026, we have had around 120 to 150 enquiries, with 16 confirmed conversions so far. We are seeing bookings via Dentally, follow-up interest in treatments like whitening, and opportunities to pass patients on internally. Compared to our previous Google SEO campaigns, the quality and volume of enquiries have been noticeably better.”
Caveats and consideration
Caveats and consideration
Caveats and consideration
• We generate patient enquiries, not bookings
• We generate patient enquiries, not bookings
• We generate patient enquiries, not bookings
• Prompt follow-up from your team is essential
• Prompt follow-up from your team is essential
• Prompt follow-up from your team is essential
• Lead volume varies by market, treatment and season
• Lead volume varies by market, treatment and season
• Lead volume varies by market, treatment and season
• Ad spend is billed separately
• Ad spend is billed separately
• Ad spend is billed separately
• A three-month period is recommended for campaign 'learning' to stabilise and optimise
• A three-month period is recommended for campaign 'learning' to stabilise and optimise
• A three-month period is recommended for campaign 'learning' to stabilise and optimise
FAQs
FAQs
FAQs
FAQs
How many leads can I except per month?
How quickly can we launch?
Do you manage follow-up for us?
What if we dont have good content?
Let's generate leads for your practice today
Let's generate leads for your practice today
Let's generate leads for your practice today
We've worked with:
Let’s talk
Content? Brand? Marketing? All of the above? Get in touch.
hello@dntl.co.uk
Founded by Ross & Adam
Copyright © 2025 dntl. All rights reserved.
We've worked with:
Let’s talk
Content? Brand? Marketing? All of the above? Get in touch.
hello@dntl.co.uk
Founded by Ross & Adam
Copyright © 2025 dntl. All rights reserved.
We've worked with:
Let’s talk
Content? Brand? Marketing? All of the above? Get in touch.
hello@dntl.co.uk
Founded by Ross & Adam
Copyright © 2025 dntl. All rights reserved.
We've worked with:
Let’s talk
Content? Brand? Marketing? All of the above? Get in touch.
hello@dntl.co.uk
Founded by Ross & Adam
Copyright © 2025 dntl. All rights reserved.